Fabletics Uses The Leverage of Online Shoppers To Recruit Other Consumers To Their Monthly Subscription Plan

What do you get when you combine someone who loves fashion and someone who loves to stay fit? The answer is easy, you get Kate Hudson. The Fabletics brand knew that it would have to recruit someone who other shoppers could easily find themselves relating to and to someone who loved fashion just as much as they did. Kate Hudson would be the perfect match for their brand.


Fabletics knew from square one that it would want to maintain the virtual shopping experience however knew that some consumers are not comfortable shopping for some things online. Some shoppers want to feel how something is before they decide to purchase something. Fabletics knew that this would be a problem at some point and depended on finding a solution to this dilemma.


While the brand wishes to maintain the virtual experience, they also want to share the same perks in their physical stores. The latest store to open for Fabletics is in the Mall of America in Minnesota. While they want to bring in new shoppers, they also want to be sure to incorporate the membership plans to those shopping the brand.


The stores will require that the employees help to push more shoppers into the VIP program while still allowing them to shop locally. While the hope is to open up to 100 stores in five years, their main goal to achieve is to still maintain majority of their sales virtually.


The six stores that are already physically open, the majority of the sales taken place inside of them are done by consumers who are already members of the VIP plan. These consumers who are shopping in the stores are only doing so because they want to try something on before actually purchasing it. This will allow for more consumers to be fully satisfied with the brand ensuring the positive reviews left behind by other consumers.


All of the brands under the umbrella of JustFab will offer a discount to the consumers that will still allow them to have fashion notability while spending the least amount of money. With the discounts offered to consumers, Fabletics depends on recurring monthly subscriptions of the brand in order to make the revenue they need to be a leading contender of online shopping experiences.


For shoppers to understand the experience of Fabletics, consider the cost of yoga wear from other competitors prior to deciding if Fabletics is the brand for you. Other leading competitors who offer the same level of fashion are nearly double the cost of Fabletics.


For most consumers the decision is easy. The decision to shop with Fabletics comes as an easy decision in part to their guarantee and the spokesperson for the brand. With their guarantee, in a month where the consumer has forgotten to let Fabletics know they intend on skipping a month, the member will still be billed during the first five days however the bill will be used as a credit toward a future purchase made by the consumer.


Kate Hudson’s Fabletics’ Reverse Showroom Technique is a Paradigm Shift For The Company

The shopping experience that embodied window shopping in brick and mortar Fabletics stores has suddenly been overtaken by trends and dynamics in the clothing industry. With internet connection in the phones and everywhere in our houses, the internet of things implied to clothing investors that going into e-commerce is no longer optional. Amazon controls a huge share of this industry, and that means that the pace setters need to contemplate ways of collaborating with this e-commerce platform. One brand that has successfully been able to avail this strategy and pursue it successfully is Kate Hudson Fabletics, which within three years has raised a fortune $250 million in sales.


Kate Hudson’s Fabletics have found success widely because of using reverse showroom techniques. This modus operandi is based on the shopping experience amalgam whereby customers always do window shopping a good deal, especially in the case of Fabletics before making a purchasing decision. Nonetheless, with the emergence of online stores, this experience is brought closer into their internet gadgets, and the window shopper can choose from the photos. The customer then proceeds to do the real buying in Kate Hudson’s recently opened sixteenth physical stores, and therefore the whole process of traditional Fabletics purchasing is fulfilled. This realization that clothes-buying is more psychological than need and more of an experience is vital to reverse showroom technique.


Kate Hudson Fabletics rise into fortune can be attributed to sound marketing strategy. The brand leading fashions have been applauded by customers for being stylish, trendsetters and affordable. Kate Hudson, herself a reputable and classy actress, believes in inspiring and impacting the lives of women and the girl child globally.


She founded the company in 2013 on the invitation of the founder of Techstyle Fashion Group, Don Ressler and Adam Goldenberg. The two had discovered a gap in the athleisure brand in that the existing apparels were not stylish, and overpriced. They could not have thought about anybody else, and their bet was right going by statistics. Kate to the idea head on and worked very hard to ensure the brand social media strategy were updated. The group also recall the sense of authenticity that the actor believes in which was imperative to the brand success. To get an experience of the fabrics brands, they also have a lifestyle quiz that a customer fills. I encourage you to try one and join me in celebrating this great fashion genius.


Kate Hudson’s Fabletics Fighting to Pass Amazon

In order to pass Amazon in sales of apparel, you have better be selling quite a large amount of clothing. Amazon is selling in one of the most competitive markets in the world and they are easily pulling in over 20 percent of all the sales in this space. That is something not too many clothing retailers can pull off, but that being said, it looks like there is one company that really is serious about catching and passing Amazon. Kate Hudson’s Fabletics has been making huge gains in just three short years, having pulled in over $250 million in sales of high-quality women’s workout apparel.


Hudson says that the secret to the success of her company lies in the foundation of the sales process. It is both reverse showrooming and her membership package combined that is making the difference, and the numbers simply do not lie here. Take a look at how the sales process actually takes place by going to the Fabletics store at the mall, here you see the athleisure brand literally selling itself. Women are trying on as many pieces as they can, they are window-shopping on their break, and they are filling out the Lifestyle Quiz, even though many leave without buying anything at all.


How does Kate Hudson’s Fabletics hit $250 million if shoppers are not being pushed to buy at the stores in the mall?


The secret lies in what happens when the same female customer find the Fabletics website. This e-commerce site has a vast inventory of the latest women’s active-wear, and those with a membership really do reap some amazing rewards. First, since these women have already tried on the clothing in the mall, they find those items now sitting in their online account for consideration. That takes a degree of the guesswork away, so instead of buying a pair of yoga pants and hoping they fit, these women already know the items flatter their body, and they buy more and more pieces they didn’t see in the store simply based on color and style.


Kate Hudson’s Fabletics membership benefits include a free shopping assistant, discounted active-wear pricing, and free shipping for all online orders. Pampering is the name of the game, and the $250 million is an indication these women are loving buying here. If Amazon does not pay closer attention to Kate Hudson’s Fabletics, we may have a new retailer sitting at the top spot soon.