What do you get when you combine someone who loves fashion and someone who loves to stay fit? The answer is easy, you get Kate Hudson. The Fabletics brand knew that it would have to recruit someone who other shoppers could easily find themselves relating to and to someone who loved fashion just as much as they did. Kate Hudson would be the perfect match for their brand.
Fabletics knew from square one that it would want to maintain the virtual shopping experience however knew that some consumers are not comfortable shopping for some things online. Some shoppers want to feel how something is before they decide to purchase something. Fabletics knew that this would be a problem at some point and depended on finding a solution to this dilemma.
While the brand wishes to maintain the virtual experience, they also want to share the same perks in their physical stores. The latest store to open for Fabletics is in the Mall of America in Minnesota. While they want to bring in new shoppers, they also want to be sure to incorporate the membership plans to those shopping the brand.
The stores will require that the employees help to push more shoppers into the VIP program while still allowing them to shop locally. While the hope is to open up to 100 stores in five years, their main goal to achieve is to still maintain majority of their sales virtually.
The six stores that are already physically open, the majority of the sales taken place inside of them are done by consumers who are already members of the VIP plan. These consumers who are shopping in the stores are only doing so because they want to try something on before actually purchasing it. This will allow for more consumers to be fully satisfied with the brand ensuring the positive reviews left behind by other consumers.
All of the brands under the umbrella of JustFab will offer a discount to the consumers that will still allow them to have fashion notability while spending the least amount of money. With the discounts offered to consumers, Fabletics depends on recurring monthly subscriptions of the brand in order to make the revenue they need to be a leading contender of online shopping experiences.
For shoppers to understand the experience of Fabletics, consider the cost of yoga wear from other competitors prior to deciding if Fabletics is the brand for you. Other leading competitors who offer the same level of fashion are nearly double the cost of Fabletics.
For most consumers the decision is easy. The decision to shop with Fabletics comes as an easy decision in part to their guarantee and the spokesperson for the brand. With their guarantee, in a month where the consumer has forgotten to let Fabletics know they intend on skipping a month, the member will still be billed during the first five days however the bill will be used as a credit toward a future purchase made by the consumer.