Fashion

Kate Hudson’s Fabletics’ Reverse Showroom Technique is a Paradigm Shift For The Company

The shopping experience that embodied window shopping in brick and mortar Fabletics stores has suddenly been overtaken by trends and dynamics in the clothing industry. With internet connection in the phones and everywhere in our houses, the internet of things implied to clothing investors that going into e-commerce is no longer optional. Amazon controls a huge share of this industry, and that means that the pace setters need to contemplate ways of collaborating with this e-commerce platform. One brand that has successfully been able to avail this strategy and pursue it successfully is Kate Hudson Fabletics, which within three years has raised a fortune $250 million in sales.

 

Kate Hudson’s Fabletics have found success widely because of using reverse showroom techniques. This modus operandi is based on the shopping experience amalgam whereby customers always do window shopping a good deal, especially in the case of Fabletics before making a purchasing decision. Nonetheless, with the emergence of online stores, this experience is brought closer into their internet gadgets, and the window shopper can choose from the photos. The customer then proceeds to do the real buying in Kate Hudson’s recently opened sixteenth physical stores, and therefore the whole process of traditional Fabletics purchasing is fulfilled. This realization that clothes-buying is more psychological than need and more of an experience is vital to reverse showroom technique.

 

Kate Hudson Fabletics rise into fortune can be attributed to sound marketing strategy. The brand leading fashions have been applauded by customers for being stylish, trendsetters and affordable. Kate Hudson, herself a reputable and classy actress, believes in inspiring and impacting the lives of women and the girl child globally.

 

She founded the company in 2013 on the invitation of the founder of Techstyle Fashion Group, Don Ressler and Adam Goldenberg. The two had discovered a gap in the athleisure brand in that the existing apparels were not stylish, and overpriced. They could not have thought about anybody else, and their bet was right going by statistics. Kate to the idea head on and worked very hard to ensure the brand social media strategy were updated. The group also recall the sense of authenticity that the actor believes in which was imperative to the brand success. To get an experience of the fabrics brands, they also have a lifestyle quiz that a customer fills. I encourage you to try one and join me in celebrating this great fashion genius.

Fashion

Kate Hudson’s Fabletics Fighting to Pass Amazon

In order to pass Amazon in sales of apparel, you have better be selling quite a large amount of clothing. Amazon is selling in one of the most competitive markets in the world and they are easily pulling in over 20 percent of all the sales in this space. That is something not too many clothing retailers can pull off, but that being said, it looks like there is one company that really is serious about catching and passing Amazon. Kate Hudson’s Fabletics has been making huge gains in just three short years, having pulled in over $250 million in sales of high-quality women’s workout apparel.

 

Hudson says that the secret to the success of her company lies in the foundation of the sales process. It is both reverse showrooming and her membership package combined that is making the difference, and the numbers simply do not lie here. Take a look at how the sales process actually takes place by going to the Fabletics store at the mall, here you see the athleisure brand literally selling itself. Women are trying on as many pieces as they can, they are window-shopping on their break, and they are filling out the Lifestyle Quiz, even though many leave without buying anything at all.

 

How does Kate Hudson’s Fabletics hit $250 million if shoppers are not being pushed to buy at the stores in the mall?

 

The secret lies in what happens when the same female customer find the Fabletics website. This e-commerce site has a vast inventory of the latest women’s active-wear, and those with a membership really do reap some amazing rewards. First, since these women have already tried on the clothing in the mall, they find those items now sitting in their online account for consideration. That takes a degree of the guesswork away, so instead of buying a pair of yoga pants and hoping they fit, these women already know the items flatter their body, and they buy more and more pieces they didn’t see in the store simply based on color and style.

 

Kate Hudson’s Fabletics membership benefits include a free shopping assistant, discounted active-wear pricing, and free shipping for all online orders. Pampering is the name of the game, and the $250 million is an indication these women are loving buying here. If Amazon does not pay closer attention to Kate Hudson’s Fabletics, we may have a new retailer sitting at the top spot soon.