The shopping experience that embodied window shopping in brick and mortar Fabletics stores has suddenly been overtaken by trends and dynamics in the clothing industry. With internet connection in the phones and everywhere in our houses, the internet of things implied to clothing investors that going into e-commerce is no longer optional. Amazon controls a huge share of this industry, and that means that the pace setters need to contemplate ways of collaborating with this e-commerce platform. One brand that has successfully been able to avail this strategy and pursue it successfully is Kate Hudson Fabletics, which within three years has raised a fortune $250 million in sales.
Kate Hudson’s Fabletics have found success widely because of using reverse showroom techniques. This modus operandi is based on the shopping experience amalgam whereby customers always do window shopping a good deal, especially in the case of Fabletics before making a purchasing decision. Nonetheless, with the emergence of online stores, this experience is brought closer into their internet gadgets, and the window shopper can choose from the photos. The customer then proceeds to do the real buying in Kate Hudson’s recently opened sixteenth physical stores, and therefore the whole process of traditional Fabletics purchasing is fulfilled. This realization that clothes-buying is more psychological than need and more of an experience is vital to reverse showroom technique.
Kate Hudson Fabletics rise into fortune can be attributed to sound marketing strategy. The brand leading fashions have been applauded by customers for being stylish, trendsetters and affordable. Kate Hudson, herself a reputable and classy actress, believes in inspiring and impacting the lives of women and the girl child globally.
She founded the company in 2013 on the invitation of the founder of Techstyle Fashion Group, Don Ressler and Adam Goldenberg. The two had discovered a gap in the athleisure brand in that the existing apparels were not stylish, and overpriced. They could not have thought about anybody else, and their bet was right going by statistics. Kate to the idea head on and worked very hard to ensure the brand social media strategy were updated. The group also recall the sense of authenticity that the actor believes in which was imperative to the brand success. To get an experience of the fabrics brands, they also have a lifestyle quiz that a customer fills. I encourage you to try one and join me in celebrating this great fashion genius.